Dark Ash Hair Dye - DROP IT Kit

DARK ASH - Cool, Deep & Smoky

Create a deeper, cooler finish with DROP IT in Dark Ash. This customisable semi-permanent shade lets you dial up or soften cool, smoky tones to achieve anything from a subtle ash tint to a richer, dark blonde finish. Simply mix with your conditioner and tailor the intensity drop by drop.

Why you’ll love it:
✓ Customisable cool tone
✓ Soft to deeper ash results
✓ Up to 30 uses per bottle
✓ Vegan and cruelty-free
✓ Nourishing, damage-free formula

*Non-Returnable due to hygiene reasons